Is 'Long Copy' Dead?

A few weeks ago, a brilliant young mind from my alma-mater reached out to me with a question: “Is long-copy dead?” I spent a little while thinking upon this, and penned a response I thought I’d share here too!

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Ryan HoComment
Admen, Advertising and I

Change is in the air for Advertising – both in spirit (why we do what we do) and in manifestation (how we do what we do) – and it’s sure been a long time coming.

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Ryan Ho